we created this brand for three simple reasons
1) To create well-designed gear we'd personally use.
2) To build a like-minded community through emphasis on creative process and ritual.
3) To help you be more in tune with your commute through inspiring stories, curated music, and films.
From our logo to our product, we are constantly inspired to design well thought-out goods that balance form/function and tradition/progression. As a lifestyle brand, we create gear fit for a casual day in the office to a weekend spent exploring your city.
During our creative process, we think of our hometowns, San Francisco and San Diego. This helps us represent those who spend their day commuting from place to place in their own cities. Since our mode of transportation is cycling, we design goods that could handle any environment you're in.