Unsettle is a San Francisco born&raised lifestyle brand, established in 2015, specializing in technical bags and apparel. Our designs focus on the space between where we are and where we can be.

We exist as a reaction to the ever-evolving landscape of San Francisco and all other regions experiencing similar changes - aiming to continue the DIY spirit of the various subcultures that inform us.

We represent those willing to continue pushing forward - often referred to as trailblazers, visionaries, and individuals who can't be put in a box. We all have this within us - whether it be expressed through music, art, design, athletics, or life in general. Ultimately, this led us to a simple saying: Settle for more.